Last week, we had the pleasure of hosting an engaging virtual talk with Jess Worth, an esteemed Old Girl from the Class of 2016, who now serves as a PR Officer at Victoria Beckham. The event provided our Senior Girls at Wakefield Girls’ with a unique opportunity to gain insights into the fast-paced world of public relations and the fashion industry.

During her talk, Jess shared details about her dynamic role, which involves coordinating the press and managing the public image of the Victoria Beckham brand. She emphasized the importance of building brand value through strategic relationships with publications and journalists. Jess explained how her work goes beyond traditional PR, encompassing aspects like VIP dressing and executing in-house events, including launch parties and seasonal shows at Paris Fashion Week.

The students were captivated by Jess’s journey from Wakefield Girls’ to a prominent position within the fashion industry. Her experiences highlighted the variety of pathways available to them after graduation and underscored the significance of networking and personal branding in today’s professional landscape.

We would like to extend our gratitude to Jess for taking the time to connect with our students and share her invaluable insights. Her talk not only inspired our girls but also provided them with practical advice on pursuing their aspirations in the world of fashion and beyond.